Find answers to the most frequently asked questions

Our great tasting Bon Matin products are available at most major grocery stores. Please check with your local store manager to see if they can assist you in obtaining the product. 

We produce our products in multiple bakeries. We are always changing and improving our products and recommend that you review the ingredients at each purchase for the most current ingredient information. We take allergens very seriously and ensure that we clearly identify ingredients that are listed by Health Canada as priority allergens. For more information about the priority allergens in Canada please visit Health Canada’s website at:
For more information on specific products, please contact the Consumer Engagement hotline at 1-800-465-5515.

There may be some products that contain ingredients, such as milk, which would be identified on the ingredient list. While many of our products do not have any animal ingredients added, it is always best to review ingredient information at each purchase, for the most current information. For more information on specific products, please contact the Consumer Engagement hotline at 1-800-465-5515.

The best place to store your bread is on the counter until the best before date or in the freezer for up to two (2) months. Storing bread in the refrigerator could have a negative impact on flavour and texture.

Bread will stay fresh in its packaging at room temperature for several days. It is best to keep it in a cool place during hot and humid weather, since mould can grow quickly in these conditions.

Yes. Bread can be kept in the freezer for up to two (2) months, provided it is well wrapped, and frozen before the best before date.

The wheat and flour we use in our fresh bakery products is sourced from North America.

We have several bakeries within Quebec that bake our bread fresh every day.

All our nutritional information can be found directly on our package. While our websites can contain nutritional and ingredient information; we bake our bread products in multiple bakeries within Quebec. We are always changing and improving our products. We recommend that you read the label every time you purchase our bread for the most current information.

Bon Matin does not currently make any gluten free products.

Gluten refers to proteins which are found in wheat endosperm. It is responsible for the elasticity of dough, which helps baked goods bind together.

When shopping for grain products like bread, pasta, bakeries, and cereals, you will come across various ingredients listed on the labels. Listed below are explanations of what the ingredients really mean:
100% Whole Grain: Products are made with 100% whole grain flour.
Whole grain whole wheat flour: This flour is 100% whole grain, containing the bran, germ, and endosperm. Most whole grain whole wheat breads are made with this flour.
Made with Whole Grain: This term means the product contains whole grains, but may also be mixed with other refined flour(s).
Multi-Grain: A product labelled Multi-Grain simply means that it contains multiple grains; however, it may or may not contain whole grains.
Whole Wheat: Under federal regulation, up to 5% of the wheat kernel (approximately 70% of the germ) can be removed during processing and can still be labelled “whole wheat”. Therefore, it does not mean that the product is 100% whole grain.
Wheat flour: Also known as refined flour, this ingredient is often found in white bread. Refined flour, like wheat flour and all-purpose flour, has both bran and germ removed.

Whole grains include all three parts of a grain kernel: the bran, endosperm and germ.  
Bran: Is the multi-layered outer shell that protects the other two parts of the kernel from sunlight, pests, water, and disease. It is rich in dietary fibre, B vitamins, minerals such as magnesium, iron and zinc, phytochemicals and some protein.
Endosperm: Is the middle layer tissue that surrounds the germ and is the largest portion of the kernel. The endosperm provides nutrition to the germinating seed and in human diet and contains carbohydrates predominantly starch, proteins and small amounts of vitamins and minerals.  
Germ: Is the inner core of the grain that will sprout into a new plant. It contains vitamins B and E, minerals, phytochemicals and unsaturated fats.
To be considered a whole grain, all parts of the grain—bran, endosperm and germ—must be included.

Canada’s Food Guide recommends whole grains foods which is an important part of a healthy diet. For more information and facts & tips to help you incorporate whole grains into your diet, please visit Health Canada – Canada’s Food Guide.